Infinity League launched in Germany in 2024. A new approach to indoor football, it boasts some of the best clubs in the game including Bayern Munich, Borussia Dortmund, Juventus and Inter Milan. Played on a world-first digital pitch, a collaboration with Warner Music Group adds music by the best artists to build the atmosphere. We worked closely with DAZN to develop the brand they created into a suite of motion assets. The main feature being the animated 3D logo. Brand-coloured light spills out of it adding to the sensory experience of Infinity League. We developed upon this light-spilling logo and created an animated sequence that is used across broadcast, marketing and socials.