INFO

‘GRAM

Playfunction is the motion design and animation studio of Danny McGuinness. Danny designs and directs 2D and 3D motion for agencies, brands and broadcasters, from brand idents and product films to title sequences and social campaigns.

Say hello: danny@playfunction.studio

3D

Redshift

Motion

Play

Play Gradz

Procedural colour and displacement exploration

3D

Motion

Branding

DAZN - INFINITY LEAGUE

Launch film and event visuals for DAZN's Infinity League

Typography

3D

Motion

Redshift

Abstract Objects

A 3D typographic test exploring inflation, dynamics, material transformation.

3D

Redshift

DAZN - National League

Creating 3D badges of the National League Teams and tickets to promote DAZN's coverage of the 24/25 season

Typography

3D

Motion

Redshift

The Nutrition Society

A major rebrand for The Nutrition Society

3D

Motion

Play

The Oldest Solutions

The oldest solutions to the oldest problems

2D motion

Branding

Typography

Mills&Co

Brand design and motion for a Sydney-based growth consultancy

3D

Motion

Branding

Two Tone Production

A logo sting for the Two Tone Productions landing page

3D

Motion

Branding

Play Function sting

ANIMATING AND sound designing my studio sting

2D motion

Typography

IASP - Step Closer

A film for World Suicide Prevention Day

Typography

3D

Motion

Branding

DAZN - FIGHT NIGHT

Titles for DAZN's flagship boxing coverage

3D

Redshift

Bloomberg - UBS

Animating a synthesizer faceplate for Bloomberg & UBS

Typography

3D

Motion

Branding

FREYR - Energising the future

Motion designing 'new energy' throughout FREYR's brand imagery

Typography

3D

Motion

Branding

Coca-Cola Europacific Partners - Typography

Motion principles for the global rebrand working with Interbrand

2D motion

Typography

Genie

Motion design for an AI recruitment startup

Typography

3D

Motion

Branding

Clothier

A study of cloth dynamics, lighting, texture and iridescence

Typography

3D

Motion

Redshift

Branding

Dicey

Quick to market brand package for pure ice startup.

Typography

3D

Motion

Branding

Coca-Cola Europacific Partners - Motion Development

Motion principles for the global rebrand working with Interbrand

3D

Motion

Branding

Typography

Ford Racing

Interpreting motorsport action for use in Ford Racing's brand language.